The Arizona Attorney General has filed a lawsuit against Google, he has claimed that the company illegally tracked Android users’ location without their consent.
Google has found itself in similar controversies in the past over location tracking of Android users.
The company has responded to privacy concerns over the years with various stopgap measures like making it easier to auto-delete your location data, and cracking down on offending third-party apps that do so without consent.
“When consumers try to opt out of the company’s collection of location data, the company is continuing to find misleading ways to obtain information and use it for profit,” Brnovich
A spokesmen for Google also had something to say about these allegations.
“contingency fee lawyers filing this lawsuit appear to have mischaracterized our services.”
By Arizona’s estimation, the company’s “seemingly relentless drive” to collect location data in turn helped the tech giant deliver targeted ads to Arizona residents who may not have consented to such tracking in the first place.
The Arizona Attorney General is asking a court force the company to pay back profits it may have earned from monetising this data through ads served to Arizona residents.