Facebook Shops is here! Businesses can handle customer support issues through Messenger, Instagram, and WhatsApp. Eventually, the company plans to let you browse store catalogs and make purchases directly from the chat window.
Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple.
It also plans to enable shopping from live streams, allowing brands and creators to tag items from their Facebook catalogs so that they appear on the bottom of live videos.
Today we’re introducing Facebook Shops, which will make it easy for businesses to set up a single online store on both @facebookapp and @instagram, and soon @messenger and @WhatsApp too pic.twitter.com/bBloRGBFzP
— Facebook (@Facebook) May 19, 2020
Zuckerberg said Shops will improve on the standard web commerce experience by storing users’ payment credentials in a single place that they can then use on any Facebook or Instagram storefront.
Facebook are also testing ways to make it easier to earn rewards with your favourite cafe or restaurant , by enabling you to connect your loyalty programs.
Instagram Shop coming soon!
This summer, starting in the US, we’re introducing Instagram Shop, a new way to discover and buy products you love in Instagram Explore.
Facebook are also working more closely with their partners like Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics to give small businesses the support they need.